Until recently, the machine industry was in a very comfortable position. Demand exceeded supply, goods sold well, and there were no unsold products in yards and warehouses. Unfortunately, today, the large production-large sales relationship is a thing of the past. What’s more, manufacturing companies, wanting to make profits, are changing […]
sales
B2B (Business to Business) sales involve the sale of goods or services by one company to another. This type of activity is distinguished by larger transaction sizes and sales volumes. In B2B, it is essential to have a thorough understanding of counterparties – their needs and challenges and the industries […]
Definition of the Customer Journey: Customer Journey, also known as customer path, is a marketing term for the journey of prospective and current customers through all touchpoints with your brand. A Customer Journey is an idea that you visualize by creating a Customer Journey Map. In the form of an […]