Marketing

Do you want to position your blog? Or maybe you're organizing a conference and you want as many people as possible to visit your landing page and sign up for the event? In principle, you have two options: free and paid. Which one should you...

People have always been sharing opinions about products and services. In recent years, they have been given powerful weapons such as smartphones and social media. As a result, information exchange has become easier than ever. Surely you will agree that it's good to know what...

In today's highly digitized world, email marketing is no stranger to most of us. The newsletter, as a tool used by companies to communicate with the network of customers and prospects, is its integral part. If your company isn't sending out a newsletter yet, it's...

As recently as 20 years ago, marketers didn't have as many tools to promote products. They used leaflets, newspapers, television, radio, or billboards along busy roads. Of course, these types of tools are still used in marketing today. However, in the past, it was not...

The beginning of the year is a very intense time for every marketer. This is not only the moment when we set the goals that we want to achieve with marketing campaigns. Most importantly, we also decide how to spread our activities over time so...

According to one of the latest GUS researches, there are more than 72 000 non-financial companies registered in Poland. No matter their size, location or products they sell, all their actions revolve around the customers since they are the ones driving revenues and allowing business...