Marketing

The beginning of the year is a very intense time for every marketer. This is not only the moment when we set the goals that we want to achieve with marketing campaigns. Most importantly, we also decide how to spread our activities over time so...

According to one of the latest GUS researches, there are more than 72 000 non-financial companies registered in Poland. No matter their size, location or products they sell, all their actions revolve around the customers since they are the ones driving revenues and allowing business...